Changing the Game: How Game Titles are Transforming the Future of Business [Unabridged] [Audible Audio Edition]

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Use Video Gaming to Drive Innovation, Customer Engagement, Productivity, and Profit!
Companies of most sizes and shapes have begun to use games to revolutionize the means by which they communicate with customers and employees, more and more competitive and more profitable as being a result. Microsoft has used games to painlessly and cost-effectively quadruple voluntary employee participation in important tasks. Medical schools used game-like simulators to train surgeons, reducing their error rate in practice with a factor of six. A recruiting game developed through the U.S. Army, for just 0.25% from the Army's total advertising budget, has had more influence on new recruits than all the other forms of Army advertising combined. And Google is using game titles to turn its visitors right into a giant, voluntary labor force--encouraging them to manually label the numerous images found around the Web that Google's computers cannot identify on their own.

Changing the Game reveals how leading-edge organizations are utilizing video games to reach clients more cost-effectively; to create brands; to recruit, develop, and retain great employees; they are driving more efficient experimentation and innovation; to supercharge productivity...in short, to generate it fun to do business.

This book is filled with case studies, best practices, and pitfalls to avoid. It is important reading for almost any forward-thinking executive, marketer, strategist, and entrepreneur, as well as anyone considering video gaming in general.

In-game advertising, advergames, adverworlds, and beyond
Choose your better marketing opportunities--and avoid the pitfalls
Use gaming to recruit and develop better employees Learn practical lessons from America's Army and also other innovative case studies
Channel the passion of your respective user communities
Help your clients enhance your products and services--and have some fun doing it
What gamers do a lot better than computers, scientists, or governments
Use game...